Strategies for Winning New Business in the Gulf

Can you sell Oil to the Arabs?

Even in today’s uncertain global economic climate, the GCC (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE) remains one of the most dynamic and commercially attractive business hubs in the world, demonstrating growth in several industry sectors such as Information and Communication Technologies (ICT), Energy, Oil & Gas, Education, Healthcare, Construction, Tourism and Banking & Finance.

Would you like to expand your sales operations and enter the Gulf market?
Have you already tried and are struggling to sell your products, services and solutions to large Gulf-based companies?
Would you like to overcome the region’s cultural, business and social obstacles and become an expert at engaging with senior Gulf Arab buyers and decision makers?
Are you keen to master practical sales strategies that have been tried and tested in the field to help you attract new clients and win new business?
What would it mean if you could create a new business pipeline across the Gulf with higher than ever conversion ratios?

Professional Success | Business Results | Personal Satisfaction

XPAND MIDDLE EAST provides you with the cultural awareness and confidence to be highly effective when doing business with senior Arabs across the Gulf when the stakes are high, as well as be self-assured in the most intimidating social setting. This workshop is unique in that it focuses on developing your mindset to do business in the Gulf and specifically empowers you with proven, practical, field-based strategies that will help you to close new business. In addition you will learn how to have fun one of the most socially and culturally rich and exciting parts of the world.

Benefits

This programme with provide you with:

A clear understanding of what drives and motivates senior Gulf Arab buyers and decision makers.
An increased awareness of Gulf Arab culture and business etiquette.
A discussion about the challenges of doing business in the Gulf and how to overcome them.
Practical strategies for executing the sales cycle across the Gulf region that will enhance your effectiveness and enable you to win deals and close new business.

Who Should Attend?

The XPAND MIDDLE EAST course: Strategies for Winning New Business in the Gulf will empower you if you are:

A senior business leader and executive considering entering the Gulf market
A sales or business development professional selling products, services and solutions to large companies in the Gulf region.
A dealmaker and frequent business traveller to the Gulf region
Currently facing obstacles in doing business in the Gulf region
Dealing with Gulf Arabs for in any commercial or social setting

Programme Content

The Strategies for Winning New Business in the Gulf course includes:

An introduction to the Gulf region including history, politics and religion
Discussion of stereotypes and misrepresentations and their implication on building relationships and doing business in the Gulf
Business Etiquette & Protocol
Gulf Arab Culture & Mindset: workplace, hierarchy, rules and time
Building Relationships
GCC Market Entry Strategies
Selecting and Managing Partners in the Gulf
The Gulf Sales Cycle